Boris is the founder of EdgeCut Media, an agency dedicated to helping coaches, entrepreneurs, and creators develop a strong and recognizable personal brand through strategic content creation. With several years of experience working with brands across the USA and Europe, he specializes in crafting authentic, high-impact content that drives visibility, trust, and client growth. As a mentor, Boris teaches a clear and practical content creation system—from planning and scripting to production and optimization. His approach focuses on strategy, consistency, and authenticity, helping creators build content that not only looks good but also delivers measurable results. His goal is to guide others in creating meaningful, effective content that elevates their brand and attracts their ideal audience.